Seven Sins was born from a simple idea: create the highest quality clothing that we actually want to wear, and offer a service that puts our customers first.

Our journey started in Jamie’s auntie’s garage, hand-printing every piece ourselves. It wasn’t glamorous, but it was where we learned the ropes. Jamie handled the screen transfers, carefully applying each design with precision, while Archie worked the dryer, making sure each garment was cured to perfection. There were a lot of late nights and plenty of trial and error—but it was the only way we knew how to start: hands-on, with every piece being a direct reflection of our passion and commitment to quality.

With no formal training in fashion, we taught ourselves everything we could. Archie dove into learning to code and built the website from scratch, ensuring our online presence matched the quality of our garments. From the first print to the final website launch, we learned by doing, constantly improving, and never settling for less than our best.

At the heart of what we do is our inspiration from vintage Americana. We draw from the timeless, rugged aesthetic of classic American workwear, motorcycles, and the rebellious spirit of the open road. It’s about celebrating the past while creating something that feels relevant today.

Think well-worn denim, bold prints, and the kind of clothing that tells a story through every stitch and fade. Seven Sins is about making clothes that feel authentic stand that stand the test of time. From the start, we set out to design pieces that reflect that ethos—clothing that blends vintage style with modern sensibility.

Every item we create is built with quality in mind, using only the best materials and craftsmanship. We’re not interested in fast fashion. We’re focused on making timeless pieces that you’ll want to wear year after year, each one getting better with age.

At Seven Sins, we don’t just make clothes—we make pieces that embody the grit, the nostalgia, and the freedom that come with vintage Americana. It’s about creating something that’s as much about attitude as it is about style. We believe in authenticity, craftsmanship, and clothes that tell a story. And we believe in offering you something real—pieces that don’t just look good, but are built to last.

Thank you for being a part of this journey. We’re committed to delivering the best for you, because at the end of the day, it’s not just about clothes—it’s about making something that feels true to who we are.

Jamie & Archie